Challenge

Teatro Necessario is a theater company that has been enchanting audiences with contemporary circus, visual comedy and street theater performances for more than two decades. With a loyal and growing audience, the company needed a direct and effective channel to communicate its events and performances, both in Italy and abroad. In addition, the “Tutti Matti per Colorno” festival, a must-attend event in late summer, deserved a dedicated platform to engage the public before, during and after the event.

Solution

Product Instance Showtime! Apps, we developed the app for Teatro Necessario that serves as a digital hub for all the company’s activities. The app offers an updated calendar of performances, details on upcoming events, and a section dedicated to the “Tutti Matti per Colorno” festival. With push notifications and interactive media content, the app provides an engaging experience, keeping the audience informed and connected at all times.

App Features:

• Events Calendar: View all shows and events organized by Teatro Necessario, with detailed information on dates, times and locations.
• Festival Section: Area dedicated to “Tutti Matti per Colorno,” with programs, map of events, and possibility to buy tickets directly from the app.
• Custom Notifications: Real-time updates so you don’t miss any events, promotions, or program changes.
• Exclusive Content: Access to photos, videos and behind-the-scenes footage of the various shows for deeper interaction with the world of Teatro Necessario.

Impact

The Teatro Necessario app represents a turning point in communication and interaction with audiences. With the launch of the app, the theater company is now able to expand its reach, reaching not only local audiences, but also an international audience interested in their touring shows. The integration of personalized notifications and interactive multimedia content promises to increase audience engagement, turning each user into a true ambassador of Necessary Theater. The “Tutti Matti per Colorno” festival will particularly benefit from this digital innovation, with the ability to accommodate a growing number of participants and offer an immersive experience beyond just being physically present at the event. The app aims to become a reference point for all theater and contemporary circus enthusiasts, accompanying users at every stage of their cultural journey, from first contact to sharing the experience. In sum, the app not only meets the company’s current needs, but also lays the groundwork for a future in which digitization will be a key element in the success and growth of Theatre Necessary in the international theater scene.