[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”showtime-blog” uncode_shortcode_id=”147922″][vc_column column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”1\/6″ uncode_shortcode_id=”203710″][vc_column_text text_lead=”yes” uncode_shortcode_id=”151379″]Share[\/vc_column_text][vc_column_text uncode_shortcode_id=”130024″]
- \n\t
- Festivals<\/a><\/li>\n\t
- Museums<\/a><\/li>\n\t
- Theatres<\/a><\/li><\/ul>[\/vc_column_text][vc_empty_space empty_h=”2″][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_weight=”800″ uncode_shortcode_id=”702164″]This is a custom heading element.[\/vc_custom_heading][vc_column_text el_class=”sb-post-category” uncode_shortcode_id=”333574″][\/vc_column_text][vc_column_text uncode_shortcode_id=”841643″]Definition:<\/b> The term <\/span>mobile commerce (m-commerce)<\/b> means any type of commercial transaction carried out from a mobile device, such as a smartphone, tablet, smartwatch.<\/span><\/p>\n
mCommerce: when the buying process becomes omnichannel<\/b><\/h3>\n
Among the benefits of mobile are, without a doubt, increasing customer loyalty, this is due to the “purchase history” function that an app holds and thanks to which the company can analyze consumer behavior and then devise ad hoc coupons and discounts or recommend products in line with their preferences. In this way, the shopping experience will greatly improve and also the awareness value, thanks in part to the sending of personalized push notifications, will increase and enhance the relationship between the customer and the brand. <\/span><\/p>\n
So many building blocks for one important goal: to enhance relationship marketing objectives in order to improve the customer’s shopping experience. <\/span><\/p>\n
Therefore, in this case it is inescapable to speak of multichannel or omnichannel shopping. A strong upward trend that of multichannel shopping is also evident from the trend in this chart relating to a 2019 survey conducted by <\/span>
\n Statista<\/span>
\n<\/a>, which clearly shows that the percentage of omnichannel purchasing is 63 percent.<\/span><\/p>\n![\"\"](\"https:\/\/showtimezone.com\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-15.05.38-1024x689.png\")
<\/span><\/p>\nAs a result of the global health crisis and with the optimization of activities across multiple channels, companies and their online stores, can offer customers broader benefits such as, for example, a ‘timely, accurate and personalized customer care experience.<\/span><\/p>\n
Returning to the present day, to a survey conducted in 2021 by PayPug, the numbers despite the global pandemic and relative to mCommerce seem to confirm the growth trend. <\/span>In fact, the survey shows that<\/span> more than one in two online purchases is made via smartphone<\/b>, proof that mobile is now an integral part of our shopping habits as well.<\/span><\/p>\n
![\"\"](\"https:\/\/showtimezone.com\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-15.07.19-1024x730.png\")
<\/span><\/p>\nAlthough mobile devices are often associated with small purchases, more particularly cosmetics and clothing, it is confirmed instead that they are increasingly being used for major purchases: the <\/span>39% of payments over 75 euros are made via smartphone, <\/b>7 points higher than in 2019.<\/span><\/p>\n
- Museums<\/a><\/li>\n\t
![\"\"](\"https:\/\/showtimezone.com\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-15.07.26-1024x724.png\")
<\/span><\/p>\n![\"\"](\"https:\/\/showtimezone.com\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-19-at-09.46.57-1024x209.png\")
<\/span><\/p>\n![\"\"](\"https:\/\/showtimezone.com\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-15.07.33-1024x636.png\")
[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” uncode_shortcode_id=”181590″][vc_column width=”1\/1″][vc_column_text text_lead=”yes” uncode_shortcode_id=”151379″]Share[\/vc_column_text][vc_column_text uncode_shortcode_id=”130024″]