<p class="sb-post-date">13 March 2023</p>{"id":84173,"date":"2023-03-13T11:22:35","date_gmt":"2023-03-13T10:22:35","guid":{"rendered":"https:\/\/showtimezone.com\/?p=84173"},"modified":"2024-06-11T13:21:16","modified_gmt":"2024-06-11T12:21:16","slug":"building-communities-with-digital-marketing","status":"publish","type":"post","link":"https:\/\/showtimezone.com\/en\/showtime-apps-posts-en\/building-communities-with-digital-marketing\/","title":{"rendered":"Building communities with digital marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;showtime-blog&#8221; uncode_shortcode_id=&#8221;147922&#8243;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;203710&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;151379&#8243;]Share[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;130024&#8243;]<div class=\"sb-social-share\"><div class=\"sb-social-btn\">\r\n\t\t\t\t<a class=\"social-whatsapp share-whatsapp\" href=\"whatsapp:\/\/send?text=Building+communities+with+digital+marketing https%3A%2F%2Fshowtimezone.com%2Fen%2Fshowtime-apps-posts-en%2Fbuilding-communities-with-digital-marketing%2F\"title=\"Share on Whatsapp\" target=\"_blank\" rel=\"nofollow\"><span> <\/span><\/a>\r\n\t\t\t\t<a class=\"social-facebook share-facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fshowtimezone.com%2Fen%2Fshowtime-apps-posts-en%2Fbuilding-communities-with-digital-marketing%2F\" title=\"Share on Facebook\" target=\"_blank\" rel=\"nofollow\"><span> <\/span><\/a>\r\n\t\t\t\t<a class=\"social-twitter share-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Building+communities+with+digital+marketing&amp;url=https%3A%2F%2Fshowtimezone.com%2Fen%2Fshowtime-apps-posts-en%2Fbuilding-communities-with-digital-marketing%2F&amp;via=wpvkp\" title=\"Tweet this\" target=\"_blank\" rel=\"nofollow\"><span> <\/span><\/a>\r\n\t\t\t\t<a class=\"social-linkedin share-linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fshowtimezone.com%2Fen%2Fshowtime-apps-posts-en%2Fbuilding-communities-with-digital-marketing%2F&amp;title=Building+communities+with+digital+marketing\" title=\"Share on Linkedin\" target=\"_blank\" rel=\"nofollow\"><span> <\/span><\/a>\r\n\t\t\t\t<a class=\"social-email share-email\" href=\"mailto:email%20destinatario?subject=Ti%20condivido%20questo%20articolo%20interessante%20dal%20blog%20di%20Showtime%20&body=Building+communities+with+digital+marketing - https%3A%2F%2Fshowtimezone.com%2Fen%2Fshowtime-apps-posts-en%2Fbuilding-communities-with-digital-marketing%2F\" title=\"Email to a friend\/colleague\" target=\"_blank\" rel=\"nofollow\"><span> <\/span><\/a>\r\n\t\t\t\t<\/div><\/div>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243; uncode_shortcode_id=&#8221;154566&#8243;][vc_column_text el_class=&#8221;sb-post-category&#8221; uncode_shortcode_id=&#8221;369042&#8243;]<ul class=\"post-categories\">\n\t<li><a href=\"https:\/\/showtimezone.com\/en\/showtime-apps-posts-en\/\" rel=\"category tag\">App<\/a><\/li>\n\t<li><a href=\"https:\/\/showtimezone.com\/en\/festivals\/\" rel=\"category tag\">Festivals<\/a><\/li>\n\t<li><a href=\"https:\/\/showtimezone.com\/en\/libraries-posts-en\/\" rel=\"category tag\">Libraries<\/a><\/li>\n\t<li><a href=\"https:\/\/showtimezone.com\/en\/other-businesses-posts-en\/\" rel=\"category tag\">Clubs<\/a><\/li>\n\t<li><a href=\"https:\/\/showtimezone.com\/en\/museums-posts-en\/\" rel=\"category tag\">Museums<\/a><\/li>\n\t<li><a href=\"https:\/\/showtimezone.com\/en\/theatres-posts-en\/\" rel=\"category tag\">Theatres<\/a><\/li>\n\t<li><a href=\"https:\/\/showtimezone.com\/en\/turism-posts-en\/\" rel=\"category tag\">Turism<\/a><\/li><\/ul>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_weight=&#8221;800&#8243; uncode_shortcode_id=&#8221;173926&#8243;]This is a custom heading element.[\/vc_custom_heading][vc_custom_heading auto_text=&#8221;excerpt&#8221; text_color=&#8221;color-210908&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;212808&#8243; text_color_type=&#8221;uncode-palette&#8221;]This is a custom heading element.[\/vc_custom_heading][vc_column_text el_class=&#8221;sb-post-category&#8221; uncode_shortcode_id=&#8221;333574&#8243;][\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;172449&#8243;]Building a <strong>loyal community<\/strong> is an important activity for any cultural institution that wishes to highlight its mission, increase its recognition and expand the reach of its actions. An active and settled community can help a cultural institution achieve its goals by providing a way to connect directly with the public and to share information, ideas and feedback.<\/p>\n<p>A network of people who are involved, interested, and motivated to participate in the institution&#8217;s activities can help create a sense of belonging among community members, encourage greater involvement, and create<strong>&#8220;brand ambassadors<\/strong>&#8221; who can promote the cultural institution to a wider audience.<\/p>\n<p>An organization should adopt a multichannel approach to reach out to its community and build lasting relationships with members. Digital marketing tools, such as social media, e-mail, blogs, websites and apps, can be used to create interesting and engaging content. In addition, it is important to encourage a <strong>two-way dialogue<\/strong> between community members and the cultural institution, so as to provide them with a way to express their opinions, ask questions and share their experiences.<\/p>\n<figure id=\"attachment_84177\" aria-describedby=\"caption-attachment-84177\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-84176 size-large\" src=\"https:\/\/showtimezone.com\/wp-content\/uploads\/2023\/03\/happy-diverse-people-using-digital-devices_2-1024x543.jpg\" alt=\"happy diverse people using digital devices\" width=\"840\" height=\"445\" srcset=\"https:\/\/showtimezone.com\/wp-content\/uploads\/2023\/03\/happy-diverse-people-using-digital-devices_2-1024x543.jpg 1024w, https:\/\/showtimezone.com\/wp-content\/uploads\/2023\/03\/happy-diverse-people-using-digital-devices_2-300x159.jpg 300w, https:\/\/showtimezone.com\/wp-content\/uploads\/2023\/03\/happy-diverse-people-using-digital-devices_2-768x407.jpg 768w, https:\/\/showtimezone.com\/wp-content\/uploads\/2023\/03\/happy-diverse-people-using-digital-devices_2-1536x814.jpg 1536w, https:\/\/showtimezone.com\/wp-content\/uploads\/2023\/03\/happy-diverse-people-using-digital-devices_2-350x186.jpg 350w, https:\/\/showtimezone.com\/wp-content\/uploads\/2023\/03\/happy-diverse-people-using-digital-devices_2-560x297.jpg 560w, https:\/\/showtimezone.com\/wp-content\/uploads\/2023\/03\/happy-diverse-people-using-digital-devices_2.jpg 2000w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-84177\" class=\"wp-caption-text\">happy diverse people using digital devices<\/figcaption><\/figure>\n<p>The app of the individual museum, theatre, festival or bookstore, when it is not just a showcase of information, is one of the marketing tools that can grow a community around it through original and interactive interactions. Indeed, <strong>sending notifications<\/strong> to the community, allowing it to <strong>purchase tickets<\/strong>, and having members that <strong>chat<\/strong> become features that increase the sense of belonging to the group and the authority of those running it.<\/p>\n<p>It is important to design loyalty programs that reward community members for their engagement and involvement, such as <strong>discounts on events<\/strong>, participation in <strong>exclusive events<\/strong>, and <strong>private contests<\/strong>. These programs can help strengthen the bond between community members and the cultural institution, encouraging greater participation and involvement.<\/p>\n<p>A sense of belonging to an institution&#8217;s community represents a deep connection to the culture, a belonging that goes far beyond mere interest. It is a unique experience that can help people feel part of a world full of rich stories, rich traditions, an experience that can help people build new social connections and support initiatives that support the arts and live performance.<\/p>\n<p><em>The author generated this text in part with GPT-3, OpenAI&#8217;s large-scale language generation model. After generating the draft, the author edited and revised it to his or her liking and takes ultimate responsibility for the content of this publication.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;181590&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;151379&#8243;]Share[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;130024&#8243;]<div class=\"sb-social-share\"><div class=\"sb-social-btn\">\r\n\t\t\t\t<a class=\"social-whatsapp share-whatsapp\" href=\"whatsapp:\/\/send?text=Building+communities+with+digital+marketing https%3A%2F%2Fshowtimezone.com%2Fen%2Fshowtime-apps-posts-en%2Fbuilding-communities-with-digital-marketing%2F\"title=\"Share on Whatsapp\" target=\"_blank\" rel=\"nofollow\"><span> <\/span><\/a>\r\n\t\t\t\t<a class=\"social-facebook share-facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fshowtimezone.com%2Fen%2Fshowtime-apps-posts-en%2Fbuilding-communities-with-digital-marketing%2F\" title=\"Share on Facebook\" target=\"_blank\" rel=\"nofollow\"><span> <\/span><\/a>\r\n\t\t\t\t<a class=\"social-twitter share-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Building+communities+with+digital+marketing&amp;url=https%3A%2F%2Fshowtimezone.com%2Fen%2Fshowtime-apps-posts-en%2Fbuilding-communities-with-digital-marketing%2F&amp;via=wpvkp\" title=\"Tweet this\" target=\"_blank\" rel=\"nofollow\"><span> <\/span><\/a>\r\n\t\t\t\t<a class=\"social-linkedin share-linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fshowtimezone.com%2Fen%2Fshowtime-apps-posts-en%2Fbuilding-communities-with-digital-marketing%2F&amp;title=Building+communities+with+digital+marketing\" title=\"Share on Linkedin\" target=\"_blank\" rel=\"nofollow\"><span> <\/span><\/a>\r\n\t\t\t\t<a class=\"social-email share-email\" href=\"mailto:email%20destinatario?subject=Ti%20condivido%20questo%20articolo%20interessante%20dal%20blog%20di%20Showtime%20&body=Building+communities+with+digital+marketing - https%3A%2F%2Fshowtimezone.com%2Fen%2Fshowtime-apps-posts-en%2Fbuilding-communities-with-digital-marketing%2F\" title=\"Email to a friend\/colleague\" target=\"_blank\" rel=\"nofollow\"><span> <\/span><\/a>\r\n\t\t\t\t<\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Building a loyal community through digital tools makes it possible to create true brand ambassadors of the cultural institution<\/p>\n","protected":false},"author":1,"featured_media":84179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[103,107,108,109,110,111,112],"tags":[121],"class_list":["post-84173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-showtime-apps-posts-en","category-festivals","category-libraries-posts-en","category-other-businesses-posts-en","category-museums-posts-en","category-theatres-posts-en","category-turism-posts-en","tag-showtime-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building communities with digital marketing &#8226; 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