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- App<\/a><\/li>\n\t
- Museums<\/a><\/li><\/ul>[\/vc_column_text][vc_empty_space empty_h=”2″][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_weight=”800″ text_height=”fontheight-179065″ uncode_shortcode_id=”177019″]This is a custom heading element.[\/vc_custom_heading][vc_custom_heading auto_text=”excerpt” text_color=”color-210908″ text_size=”h3″ text_weight=”400″ text_height=”fontheight-179065″ uncode_shortcode_id=”154576″ text_color_type=”uncode-palette”]This is a custom heading element.[\/vc_custom_heading][vc_column_text el_class=”sb-post-category” uncode_shortcode_id=”333574″][\/vc_column_text][vc_column_text uncode_shortcode_id=”674546″]<\/p>\n
Yesterday at the International Museum of Ceramics in Faenza, innovation was in the air. In front of journalists and representatives from the Emilia-Romagna Region, we presented the official MIC app: a tool that brings 4000 years of ceramic history directly into visitors’ pockets.<\/p>\n
![\"Claudio](\"https:\/\/showtimezone.com\/wp-content\/uploads\/2025\/10\/IMG_0033-1-1024x768.jpg\")
Claudio Buda speech at Museum MIC Press conference<\/figcaption><\/figure>\n
\nA Digital Companion for the World’s Largest Ceramic Museum<\/h2>\n
The MIC in Faenza is no ordinary museum. With the world’s largest ceramic collection distributed across a vast and complex building, thousands of artworks and artifacts tell millennia of history. The challenge was clear<\/strong>: how to help visitors navigate, explore in depth, and have a memorable experience?<\/p>\n
The app we created with Showtime! Apps answers exactly this need. It’s not simply a digital audioguide, but a true intelligent visit companion<\/strong> that adapts to every visitor’s needs: adults, families with children, people with visual or hearing impairments.<\/p>\n
![\"Museo](\"https:\/\/showtimezone.com\/wp-content\/uploads\/2025\/10\/principale-151x300.png\")
MIC Faenza App – Collections<\/figcaption><\/figure>\n
\nWhy Native Technology Makes the Difference<\/h2>\n
During my 10-minute presentation, I wanted to focus on a fundamental aspect that’s often underestimated: the choice of native apps over other solutions<\/strong>.<\/p>\n
The MIC director, in her introduction, highlighted one of the museum’s main objectives: bringing the public back, becoming rooted in the community<\/strong>. And this is precisely where Showtime! Apps technology becomes strategic.<\/p>\n
Our native apps, unlike classic audioguides or web apps, keep visitors connected over time<\/strong>. How? Through:<\/p>\n
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- User registration<\/strong> (GDPR compliant) that creates an identifiable community<\/li>\n
- Push notifications<\/strong> to communicate temporary exhibitions, special events, promotions<\/li>\n
- Integrated event calendar<\/strong> always updated<\/li>\n
- Personalized wishlists<\/strong> that invite visitors to return to see favorite works<\/li>\n<\/ul>\n
In other words, our platform transforms into a true mobile CRM<\/strong>: it collects qualified contacts and enables targeted mobile marketing actions. No more “one-and-done” visits, but ongoing relationships with the audience.<\/p>\n
![\"Museo](\"https:\/\/showtimezone.com\/wp-content\/uploads\/2025\/10\/04-secondaria-151x300.png\")
MIC Faenza App – User Area<\/figcaption><\/figure>\n
\nThe SaaS Model: Sustainability and Autonomy<\/h2>\n
The other point I emphasized concerns the service model<\/strong>. Relying on Showtime! Apps in SaaS mode means for a cultural institution making an investment with a lasting and sustainable vision<\/strong>.<\/p>\n
Here’s what we guarantee our clients:<\/p>\n
\ud83d\udcca Predictable Costs<\/h3>\n
No surprises, no hidden extras. Fixed and transparent annual fee that allows budget planning with certainty.<\/p>\n
\ud83c\udfa8 Management Autonomy<\/h3>\n
Museum staff can independently manage the structure of itineraries and all content, including audioguide audio files. No dependence on external suppliers for every small modification.<\/p>\n
\ud83d\udd04 Guaranteed Updates<\/h3>\n
iOS and Android operating system updates are no longer a problem. We take care of ensuring the app always works perfectly, at no additional cost to the museum.<\/p>\n
\u2728 Continuous Evolution<\/h3>\n
New features we develop on the Showtime! Apps platform automatically become available to all clients. An investment that grows in value over time.<\/p>\n
\nWhen the Client Makes the Difference<\/h2>\n
MIC Faenza embraced this approach with enthusiasm and, most importantly, is putting it to work with a truly outstanding staff<\/strong>.<\/p>\n
In the first weeks since launch:<\/p>\n
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- \u2705 300 organic downloads<\/strong> of the app<\/li>\n
- \u2705 2 complete itineraries<\/strong> active (adults and children)<\/li>\n
- \u2705 30+ professional audio tracks<\/strong> uploaded<\/li>\n
- \u2705 Informational stickers<\/strong> positioned throughout the museum path<\/li>\n<\/ul>\n
These numbers demonstrate that when technology meets careful and proactive management, results follow. And we’re proud to work with such committed and prepared clients.<\/p>\n
\nAn Investment Looking to the Future<\/h2>\n
Yesterday’s presentation represented much more than a simple launch. It was the celebration of an innovation model<\/strong> applied to cultural heritage: regional public funds invested intelligently, accessible and sustainable technology, concrete and measurable results.<\/p>\n
MIC Faenza has demonstrated that Italian museums can be at the forefront of digital innovation, without losing their identity but rather enhancing it through modern and inclusive tools.<\/p>\n
And for us at Mango Mobile, projects like this confirm the validity of our vision: making digital innovation accessible to all cultural institutions<\/strong>, large or small.<\/p>\n
\nDiscover the Complete Project<\/h2>\n
Want to see in detail how we created the MIC app?<\/p>\n
\ud83d\udc49 Go to the complete case study<\/a><\/strong><\/p>\n
If your cultural institution also wants to offer visitors a memorable digital experience, contact us for a free consultation<\/a><\/strong>.<\/p>\n
Download the MIC Faenza app:<\/em><\/p>\n
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- \ud83d\udcf1 App Store<\/a><\/li>\n
- \ud83e\udd16 Google Play<\/a><\/li>\n<\/ul>\n
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- \ud83e\udd16 Google Play<\/a><\/li>\n<\/ul>\n
- \u2705 2 complete itineraries<\/strong> active (adults and children)<\/li>\n
- Push notifications<\/strong> to communicate temporary exhibitions, special events, promotions<\/li>\n
- Museums<\/a><\/li><\/ul>[\/vc_column_text][vc_empty_space empty_h=”2″][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_weight=”800″ text_height=”fontheight-179065″ uncode_shortcode_id=”177019″]This is a custom heading element.[\/vc_custom_heading][vc_custom_heading auto_text=”excerpt” text_color=”color-210908″ text_size=”h3″ text_weight=”400″ text_height=”fontheight-179065″ uncode_shortcode_id=”154576″ text_color_type=”uncode-palette”]This is a custom heading element.[\/vc_custom_heading][vc_column_text el_class=”sb-post-category” uncode_shortcode_id=”333574″][\/vc_column_text][vc_column_text uncode_shortcode_id=”674546″]<\/p>\n