allDance
The magazine tuttoDanza, published since 1977 and since 1994 owned by the Arteatro Cultural Association, deals with dance, ballet and multidisciplinary performances in which dance takes a prominent place, through previews, reviews, interviews, special reports.
In distribution in Italy and abroad, tuttoDanza is aimed at those working in the performing arts sector, cultural associations, theaters, schools of dance, music and theater, libraries, specialized stores, large and medium-sized companies promoting cultural and performing arts initiatives, and institutional bodies active in the sector.
For the project to bring the magazine to the mobile-app channel. allDance, Mango has developed aAd-hoc app which has the ambition to become a mobile reference point for Italian and foreign dance: the app proposes to tout famous and up-and-coming dance theater companies pointing out and suggesting their shows being staged on stages around the world.
Through the use of the app, available for iOS and Android devices, users will be able to Create your own Wish List, share event cards with your contacts e buy directly in app tickets to shows that allDance will report with editorial insights, thus keeping its informative nature of a professional nature intact. Insights, news, research, these are some of the keys to engaging the user more by conferring easier and easier access to theater.
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