Replacing classic audio guides with an official app is the first step in building a digital community with which to interact directly

We interviewed live digital consultant, author and writer Maria Elena Colombo on hot topics in the process of digitizing culture, ranging from current and future tools to the organizational context of Italian museums and how to engage an audience that is evolving as technology does.

The latest digital project in culture that you have heard about? Undoubtedly one that uses buzzword technologies on Wired, made through astronomical institutional funding and will be short-lived, if not extended by other ordinarily unsustainable expenditures.

How have our travel habits actually changed as a result of the lockdown period? What role did and do mobile applications play in addressing the remnants of imposed physical and experiential immobility?

How is digital commerce evolving? What are the features of mobile commerce? Why does it become essential to invest in it?

Mango Mobile Agency's analysis starts with a comprehensive overview of Internet use during the two lockdowns: through the disclosure of recent census and data measurements, the downloadable ebook sheds light on all the elements to be able to say that thehe digital revolution in Italy for the culture sector is finally underway!

What is properly meant when we talk about cultural accessibility? A museum, a theater, a festival, in order to call itself accessible must first of all be an empathetic, pleasant, welcoming place, capable of removing its own barriers (not only physical but also-and especially-cultural and economic) not to create new ones.

In Italy, audiobooks cover 7.4 percent of the market for novels and nonfiction, and of the more than 4 million Italians who listen to audiobooks, 40 percent of them choose them only or even in foreign languages. Looking at technologies, the first medium through which people listen to a digital audiobook is the smartphone (81% of indications).