Transforming the world’s largest ceramic collection into a digital experience accessible to all

With Faenza MIC’s Showtime! app, 4,000 years of ceramic history come to life in a multimedia narrative that takes each visitor on a personalized journey through the world’s most important ceramic collection.

From ancient Mesopotamian pottery to contemporary works, the app guides the public with immersive audio guides in Italian and English, exclusive video content and thematic paths designed for adults, children and families. Each work tells its story through voice, images and insights that update in real time from the management console.

Accessibility is at the heart of the project: the application is designed to be usable by people with visual and hearing disabilities, supporting Voice Over and TalkBack to ensure that no one is left out of the beauty of this extraordinary collection.

Thanks to the integrated beacon technology, the app recognizes the visitor’s location within the museum, automatically suggesting audio content related to the room they are in and facilitating orientation through an interactive digital map. No need to type in codes: the audio guide activates itself in the right place at the right time.

Registered users can create their own wishlist of favorite works, building a personal itinerary to be consulted before, during and after the visit. A digital memory of one’s cultural journey, always available in one’s pocket.

The app also keeps the community updated on temporary exhibitions, tours and special events, transforming itself into an ongoing engagement tool that extends the museum experience far beyond the walls of MIC. Practical information, opening hours, directions to the museum-all just a tap away.

The MIC in Faenza is a globally recognized excellence: the only museum in Italy entirely dedicated to ceramic art, it preserves evidence from every era and culture. A priceless heritage that today, thanks to Showtime! Apps, becomes accessible, inclusive and engaging for all.

An app that not only informs, but excites, includes and accompanies every visitor in the discovery of one of the most extraordinary museums in the world.