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MIC Faenza App: A Press Conference Celebrating Museum Innovation

MIC Faenza press conference: how we made the ceramics museum more accessible with native technology and a sustainable SaaS tool.

28 October 2025

Yesterday at the International Museum of Ceramics in Faenza, innovation was in the air. In front of journalists and representatives from the Emilia-Romagna Region, we presented the official MIC app: a tool that brings 4000 years of ceramic history directly into visitors’ pockets.

Claudio Buda speech at Museum MIC Press conference
Claudio Buda speech at Museum MIC Press conference

A Digital Companion for the World’s Largest Ceramic Museum

The MIC in Faenza is no ordinary museum. With the world’s largest ceramic collection distributed across a vast and complex building, thousands of artworks and artifacts tell millennia of history. The challenge was clear: how to help visitors navigate, explore in depth, and have a memorable experience?

The app we created with Showtime! Apps answers exactly this need. It’s not simply a digital audioguide, but a true intelligent visit companion that adapts to every visitor’s needs: adults, families with children, people with visual or hearing impairments.

Museo MIC Principale
MIC Faenza App – Collections

Why Native Technology Makes the Difference

During my 10-minute presentation, I wanted to focus on a fundamental aspect that’s often underestimated: the choice of native apps over other solutions.

The MIC director, in her introduction, highlighted one of the museum’s main objectives: bringing the public back, becoming rooted in the community. And this is precisely where Showtime! Apps technology becomes strategic.

Our native apps, unlike classic audioguides or web apps, keep visitors connected over time. How? Through:

  • User registration (GDPR compliant) that creates an identifiable community
  • Push notifications to communicate temporary exhibitions, special events, promotions
  • Integrated event calendar always updated
  • Personalized wishlists that invite visitors to return to see favorite works

In other words, our platform transforms into a true mobile CRM: it collects qualified contacts and enables targeted mobile marketing actions. No more “one-and-done” visits, but ongoing relationships with the audience.

Museo MIC Profile page
MIC Faenza App – User Area

The SaaS Model: Sustainability and Autonomy

The other point I emphasized concerns the service model. Relying on Showtime! Apps in SaaS mode means for a cultural institution making an investment with a lasting and sustainable vision.

Here’s what we guarantee our clients:

📊 Predictable Costs

No surprises, no hidden extras. Fixed and transparent annual fee that allows budget planning with certainty.

🎨 Management Autonomy

Museum staff can independently manage the structure of itineraries and all content, including audioguide audio files. No dependence on external suppliers for every small modification.

🔄 Guaranteed Updates

iOS and Android operating system updates are no longer a problem. We take care of ensuring the app always works perfectly, at no additional cost to the museum.

✨ Continuous Evolution

New features we develop on the Showtime! Apps platform automatically become available to all clients. An investment that grows in value over time.

When the Client Makes the Difference

MIC Faenza embraced this approach with enthusiasm and, most importantly, is putting it to work with a truly outstanding staff.

In the first weeks since launch:

  • ✅ 300 organic downloads of the app
  • ✅ 2 complete itineraries active (adults and children)
  • ✅ 30+ professional audio tracks uploaded
  • ✅ Informational stickers positioned throughout the museum path

These numbers demonstrate that when technology meets careful and proactive management, results follow. And we’re proud to work with such committed and prepared clients.

An Investment Looking to the Future

Yesterday’s presentation represented much more than a simple launch. It was the celebration of an innovation model applied to cultural heritage: regional public funds invested intelligently, accessible and sustainable technology, concrete and measurable results.

MIC Faenza has demonstrated that Italian museums can be at the forefront of digital innovation, without losing their identity but rather enhancing it through modern and inclusive tools.

And for us at Mango Mobile, projects like this confirm the validity of our vision: making digital innovation accessible to all cultural institutions, large or small.

Discover the Complete Project

Want to see in detail how we created the MIC app?

👉 Go to the complete case study

If your cultural institution also wants to offer visitors a memorable digital experience, contact us for a free consultation.

Download the MIC Faenza app:

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