Since 1900, hundreds of actors, directors, characters and excited spectators have populated the halls of Rome’s Teatro Eliseo. Such names as Eduardo De Filippo, Monica Vitti, Anna Magnani, and Vittorio Gassman have graced its stages, writing a new piece of Italian and international theater with each performance.
To celebrate its 100-year history, the theater opens to the mobile channel by making available to its viewers the “Teatro Eliseo” App, an example of branding Showtime! which will allow the public discoprire all upcoming events, details of each show, and active dedicated promotions through an intuitive user experience.

Through an agile consultation of the Playbill, users will have at their fingertips the details and times of each performance, always updated in real time, and will be able to purchase tickets directly from their device at any time.
By registering for the App, each user will be able to create a Wish List customized to his or her preferences, having events of individual interest at hand and being notified whenever they begin. Through the History menu item, it will be possible to keep track of the last tabs viewed and, finally, through the receipt of Push Notifications receive exclusive promotions, last minute information on program changes and alerts, thus achieving even more timely communication.

The Elysium Theater app integrates two evolved add-ons: Show.Beacon and Show.Campaign. The former to increase interaction with the viewer, becoming a communication tool aimed at promotional activities and gamification for those inside the theater, and the latter to plan campaigns to Push Notifications, customizing and programming the messages sent with images and animations in order to make receiving Theater communications more engaging!