FirenzeCard is a project of the City of Florence, conceived and managed by Firenze Smart to which about 50 Florentine museums adhere including the best known Museo degli Uffizi and Museo di Palazzo Vecchio. To revolutionize access to Florence’s cultural riches, it was decided to modernize the FirenzeCard, making both the digital and physical experience more integrated, accessible and enjoyable for visitors and cultural managers.

Mango Mobile implemented innovative solutions for the success of the project:

Integrated Card Management Platform

• Development of a robust platform for end-to-end management of FirenzeCards, facilitating production, warehousing, sales and activation of both physical and digital cards.
• Our Showtime! web console enables intuitive card management, with monitoring and analysis capabilities to optimize service.

App for End Users

• Designed for iOS and Android devices, the app provides a user-friendly interface with significant improvements over the previous version in usability and user engagement for managing their digital card
• Advanced Features: inclusion of a detailed list of museums and an interactive map, enriching users’ cultural experience.

App for Museum Operators

• Development of a dedicated application for museum operators used for distributing physical cards and tracking visitor admissions.
• The app enables operators to effectively manage inputs and monitor activities in real time, ensuring better management of resources and optimization of visitor flows.
• Along with the app, Android devices were provided and configured in kiosk mode for use of the management app only.

Continuing Support and Innovation

• We offer ongoing support and maintenance services, including strategic assistance on mobile marketing and regular system upgrades, to ensure optimal performance and compliance with customer needs.

The project was developed in collaboration with our partner Wakala, which was responsible for the Firenzecard.it website and related e-commerce.

Questo ambizioso lavoro enfatizza il nostro impegno nel rendere la cultura più accessibile e piacevole, utilizzando la tecnologia per migliorare l’interazione degli utenti con il patrimonio culturale. Questa iniziativa eleva non solo l’esperienza dei visitatori ma sostiene anche gli operatori culturali nella gestione efficace e moderna delle loro risorse.

Credits