The Museum of Heaven and Earth in the municipality of San Giovanni in Persiceto is part of a museum system that also includes the Water Ecomuseum in Sala Bolognese, the Nature Areas in the municipalities of Terre d’Acqua, and the Crevalcore Ludoteca. Created for the purpose of conservation, research, teaching and popularization of natural and exact sciences and marked by the principle proper to ecomuseums of ensuring the valorization of materials in the contexts to which they belong, the Museum of Heaven and Earth is divided into five sections: Astronomy, Natural History, Naturalistics, Entomology, and Physics.

The digital translation of the Museum’s Physics Experience section is that of a bilingual (Italian and English) web app for the benefit of visitors who, once they enter the spaces, are invited to choose from their smartphones the path they wish to discover among the 4 proposed through a virtual tour. The webapp is also accessible from the outside, for the curious or those who are planning to visit.

The tool thus becomes a guide through the spaces with multimedia focuses (text, images, audio) on the objects proposed for each route. The user can also access 3D versions of certain objects of special interest to the chosen route with the ability to interact with them in 360 degrees.

Visitors can also report which items they prefer and share their wishlist with their friends. In addition, by leaving your email address, you can generate continuous and personalized communication between visitors, space and organizers that can maximize the informational aspect and experience of the visit and trigger a loyalty process.

A quiz in virtual treasure hunt mode has been created within the trail that will help the user, whether adult or accompanied youth, learn more about the objects within the museum to make their visit memorable.

The project was carried out for Lepida S.c.p.A., on behalf of Emilia-Romagna Region, coordination Digital Agenda, with the intention of carrying out different Test Before Invest (TBI) together with some museums in the area to test the applicability of certain technologies, in this specific case that of an app as a virtual guide.