The Teatro Nazionale, founded in the 1920s and completely renovated in 2009 by Stage Entertainment Italia, is one of Milan’s most important theaters, offering its audiences a rich and varied programming. While maintaining a strong focus on musicals, the offerings have opened up to other productions characterized by artistic quality and easy enjoyment, which have been able to bring many new audiences to the theater: from concerts, comedy, children’s shows to modern dance.
Alongside these initiatives, the theater has conceived and implemented activities aimed at the daily and daytime use of the spaces, such as Open Theatre days and the Bistrot service open to the public every day for lunch and pre-show drinks.

“The National” App is an example of branding
Showtime!
which, through a dedicated application for iPhone and Android, will allow the theater to communicate with its users in an immediate and exclusive way.
Push notifications to receive promotions and news related to programming, agile calendar consultation updated with musicals, shows and events, useful information for contacting the organization directly, Purchasing tickets directly from your smartphone: these are just some of the benefits that the new mobile application (available for iOS and Android smartphones) of the National Theater of Milan will offer to users of its Community.