Creating digital community starting with improving visitation

Replacing classic audio guides with an official app is the first step in building a digital community with which to interact directly

Using a mobile app over a classic audio guide can be a huge advantage in terms of experience for museum visitors and allows institutions to be on the user’s device, but more importantly to stay there if expectations are not disappointed.

A main advantage of using an app is that visitors can enjoy easier and more personalized navigation within the museum. Unlike the classic audio guide, a mobile app can provide detailed and always up-to-date information about all the collections and objects on display. Interactive maps can also be provided that clearly indicate the optimal route within the museum. The apps have advanced search features that make it easier for users to locate the object or collection they are looking for more information about.

The mobile app can also be equipped with augmented reality tools so as to make the visiting experience more immersive. This type of technology allows users to become more immersed in the environment, turning each object into an audio-visual narrative. This definitely leads to an increase in the visitors’ chance of learning.

People attending an art exhibition
People attending an art exhibition

On the other hand, mobile apps offer a unique way to connect with the museum at any time. For example, they allow users to keep a record of their visits, providing them with the ability to explore collections more thoroughly. They can also be used to participate in guided tours and seminars, as well as to access additional content not available in the museum.

What opens up this scenario is a direct communication channel between the museum and its visitors. It can be used to send promotions, invitations to exhibitions and special events. It also allows museums to collect real-time feedback from visitors, such as observations about which collections were explored or feedback stimulated by the institution itself.

In conclusion, the use of a museum visit mobile app is a great advantage over a traditional audio guide: not only does it provide a personalized and accurate way to navigate through the museum, but it paves the way for building a digital community to be pampered and connected to the museum outside of the visit itself.

The author generated this text in part with GPT-3, OpenAI’s large-scale language generation model. After generating the draft, the author edited and revised it to his or her liking and takes ultimate responsibility for the content of this publication.