Our Articles
Reflections on how Digitization supports the Culture sector.
Tourism and mobile: when discovery comes through the smartphone
How have our travel habits actually changed as a result of the lockdown period? What role did and do mobile applications play in addressing the remnants of imposed physical and experiential immobility?
Mobile-commerce: rise and forecast
How is digital commerce evolving? What are the features of mobile commerce? Why does it become essential to invest in it?
Post-pandemic cultural strategy and the importance of staying connected with your audience
Mango Mobile Agency's analysis starts with a comprehensive overview of Internet use during the two lockdowns: through the disclosure of recent census and data measurements, the downloadable ebook sheds light on all the elements to be able to say that thehe digital revolution in Italy for the culture sector is finally underway!
Fourth wall and digital windows: dialoguing with new cultural audiences
What is properly meant when we talk about cultural accessibility? A museum, a theater, a festival, in order to call itself accessible must first of all be an empathetic, pleasant, welcoming place, capable of removing its own barriers (not only physical but also-and especially-cultural and economic) not to create new ones.
The age of audio: podcasting and audiobooks
In Italy, audiobooks cover 7.4 percent of the market for novels and nonfiction, and of the more than 4 million Italians who listen to audiobooks, 40 percent of them choose them only or even in foreign languages. Looking at technologies, the first medium through which people listen to a digital audiobook is the smartphone (81% of indications).
Accessible museums: dialogue between space and cyberspace
With the pandemic came the affirmation of the change in how people access, enjoy and participate in cultural venues: the ability to explore museums by zeroing in on the distances recorded by virtual visits during the two lockdowns is emblematic of this. What relationship, then, can there possibly be between the actual visiting experience of a museum and the virtual one?
Hybrid communication
During this lockdown period, there has been a progressive resort to cultural offering solutions aimed at a connected audience using tools that have enabled organizers to communicate their cultural offerings to subscribers or casual viewers through a computer or smart TV.